More people, more countries tune in than ever before to the World Cup.

Should you be living under a rock this past month or so, you may not be aware that the biggest sporting event is taking place right now, the 2006 Germany World Cup.

Coming close to its end, this World Cup has had the biggest audience watching it than any other previous installment.

The international draw of the FIFA World Cup was illustrated by the fact that more people in China tuned into the England-Paraguay match than the entire populations of the two countries put together. The match was broadcast in China at 9pm in the evening, attracting 62.9m viewers

From Argentina to Zimbabwe everyone seems to be hooked on the biggest football (soccer for the US) event that happens every four years. I can only wonder how many spectators the final taking place this Sunday will draw.


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